Privacy Policy
Privacy Policy
Introduction
About Stretch & Burn and this Privacy Policy
Stretch & Burn Limited is a company incorporated and registered in England and Wales with company number 12694548 and having its registered office at Stretch & Burn Limited, Leigh House 28-32 St. Pauls Street, Leeds, England, LS1 2JT(referred to in this Policy as “Stretch & Burn”, "we, "us" and "our"). We are a “data controller” of your information for the purposes of the Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR) (together the Data Protection Laws) (i.e. we are responsible for, and control the processing of, your personal information). We will use your personal data fairly, lawfully and in a transparent manner, and in accordance with the Data Protection Laws.
Controller, Data Subject, Processor and Processing shall have the respective meanings given to them in applicable Data Protection Laws from time to time (and related expressions, including process, processed, and processes shall be construed accordingly) and international organisation shall have the meaning given to it in the GDPR;
This Privacy Policy outlines how Stretch & Burn will use, store and share your personal data, and supplements any other fair processing or privacy notices provided to you.
This policy applies to any personal data that we collect about you when you:
- Visit our website www.stretchburn.com (our "website")
- Create an account with us (online)
- Contact us, for example by telephone, email, post or through submitting a form on our website
- Place an order with us
- Interact with our digital content on your computer or mobile device
- Sign up to receive email newsletters or catalogues
- Book a workout class with us
- Attend a Stretch & Burn sponsored event
- Enter a competition
- Call Customer Care
- Send us an enquiry
Stretch & Burn takes the privacy and security of your personal data very seriously. We only capture information from you that we need to deliver our services effectively and to keep in contact with you on the basis necessary to fulfil our obligations or as agreed between us. We will only use your personal data for any purpose that is necessary to fulfil our commitments to you, comply with regulation or to fulfil an activity that you have consented to participate in.
At Stretch & Burn we identify two types of customer when visiting our Website or stores with regard to the use, storage, deletion and other processing of personal data. These are:
- An Account Holder: Someone who has registered for an Account and chosen to save basic information about themselves to facilitate an enhanced customer experience based on our knowledge of that individual
- A Guest User: Someone who purchases products or registers for communications but does not create an Account
To understand what personal information is collected on our Website when purchasing products or registering for an account or email newsletter, or, when shopping in our stores (including how it is captured and subsequently used to ensure a great service for you), please see the details below.
At Stretch & Burn we believe it is important to share with you why we capture some data about you and the circumstances when we might be required to share it with third parties to deliver our services and comply with regulations.
Once we have your data, if at any time you wish to change your communication preferences please go to the ‘My Account’ section on the Website or contact our Customer Care team by email sales@stretchandburn.co.uk . If you require information on any of your rights in regards to the use of your Personal Data please see the section ‘Your Rights’ toward the end of this Policy.
We will at all times seek to comply with the requirements of the Data Protection Laws in respect of all data that we collect from you, including ensuring that your personal information given to us is kept appropriately secure and is processed lawfully.
Data Collection and How We Use It
When you create an account with us (whether online or in-store), place an order, interact with our digital content on your computer or mobile device, sign up to receive email newsletters or catalogues, book a workout class with us, attend a Stretch & Burn sponsored event, enter a competition, call customer care, or send us an enquiry, we will collect certain personal information from you necessary to perform our services. Please select from the different sections of this Privacy Policy to learn more about what personal information we collect and what we use it for.
- Personal details, 'My Account' management
- Marketing communication & preferences
- Personalised experience
- Information about your device
- Location information
- How we will use your personal information
- Basis for using your information
- Communication preferences
- Communication with Stretch & Burn Customer Care
- Personal details, 'My Account' management
When you register for an Account with us we will collect personal data from you and you can view this in the “My Account’ section. This may include but is not limited to your name, postal address, billing address, phone numbers, e-mail address and payment information, order history and your preferences relating to what and how we may communicate with you.
We may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make a purchase on our Website). We use this information to identify you as a customer, to process your order, to enable us to deliver products and services, to process payments, to update our records, and to generally manage your account with us. If we are not able to obtain this information we may not be able to provide services to you or respond to your queries.
To fulfil our services to you we may also use third party services as Data Processors to provide elements of our overall service such as couriers for delivery of parcels and payment service providers for taking and approving payment.
Where we have given you (or where you have chosen) a password that enables you to access certain parts of our Website such as ‘My Account’, you must keep this password confidential. Please never share your password with anyone. No one from Stretch & Burn will ever ask you to disclose it.
If you have an online customer account, you can amend or update your personal information by logging into the ‘My Account’ section on our Website and amending your details as appropriate. This can include managing your communication preferences, contact and delivery information.
If you have created a customer account in-store, you can amend or update your information by visiting a store and speaking to one of our sales associates, or by contacting our Customer Care Team at sales@stretchburn.com.
- Marketing communication & preferences
Stretch & Burn would like to send you information by email or post about products, services, competitions, sales and special offers which may be of interest to you. There are several ways you can consent to our marketing: you can tick the relevant boxes on our account registration form; you can tick the relevant boxes in the ‘My Account’ section of the Website, and you can give consent in our retail stores by ticking the boxes on our registration forms or by contacting our Customer Services team by email at sales@stretchburn.com.
If you have consented to marketing communication, by opting in, we will send you marketing messages until you specify otherwise in your ‘My Account’ section or by contacting our Customer Services team at sales@stretchburn.com.
You can opt out at any time and from specific methods of marketing. Please see the ‘How Do I Unsubscribe From Communication?’ section below. Alternatively, you can email sales@stretchburn.com.
- Personalised experience
In order to offer you a personalised and relevant experience on our Website and in store, we may collect information about the products you purchase, where you purchased the products from and other information related to your purchases.
We may also collect information about your browsing history, including the product pages you visit and the content you are looking at. We do this to help us analyse how users use the website (including behaviour patterns), to understand more about our website users and to assist us in improving your online experience.
You can opt out of a personalised experience at any time by emailing sales@stretchburn.com.
- Information about your device
We may also collect information on how you access our digital content and services and the type of device and internet browser you are using. This includes information relating to your device type, your IP address and your visit source (i.e. a website from which you visited our Website). This information helps us ensure we are able to provide effective technical services to enable you to access the right content from where you are located in a format appropriate to the device you are using and to troubleshoot any issues you may have if you report them to us.
For information about cookies and other technologies which are used on our Website, please see our Cookie Policy.
- Location information
We use your active location information (i.e. that relating to your mobile phone physical location or the IP address from which you access our Website) to ensure you are directed to the relevant Website for the country you are residing in to ensure the right currency and options are presented to you. We do not use your location information for any other purposes.
- How we will use your personal information
We use your information (i) for research about our customers’ behaviour and our products and services generally; (ii) to develop and improve our services; (iii) to administer and improve our website to ensure that content is presented in the most effective manner; (iv) to notify you about changes to our goods and services; and (v) to provide customer support. By analysing and monitoring your personal data we can enhance the customer experience and be more relevant with our marketing and communication.
You can opt out at any time and from specific methods of marketing. Please see the ‘How Do I Unsubscribe From Communication?’ section below. Alternatively, you can email sales@stretchburn.com.
- Basis for using your information
Necessary for the entry into or performance of a contract
When you order or purchase products from us we will enter in to a contract with you to supply the products to you. In order for us to fulfil our obligations under such contract, we will need to collect, process and share (as further detailed below) your personal information. Failure to provide the requisite personal information including the required financial information in relation to such orders or purchases, or objecting to this type of processing / exercising your deletion rights, will unfortunately mean we cannot provide our products to you.
Legitimate business interests
We use your personal information as set out in this Policy for the legitimate interests of our business to enable us to:
- Provide you with information about our products, services, competitions, sales and special offers which may be of interest to you
- Develop and improve our products and services for you and others
- Understand you better and enhance your experience with Stretch & Burn
- Analyse and monitor your personal data so we can be more relevant with our marketing and communication
- Carry out research to understand our website visitors and other customers' behaviour, how they use our website and services so we can develop and improve our products and services for you and others
- Record details from calls to our Customer Care Team in order to enable us to provide a better service to our customers and for quality assurance purposes
- Record details if you contact us via our Website using our Live chat service in order to ensure a high level of customer service in terms of understanding any issues you may have faced with ordering from our Website
We are required to carry out a balancing test of our legitimate business interests in using your personal data outlined above against your interests and rights under the Data Protection Laws. As a result of our balancing test, which is detailed below, we have determined, acting reasonably and considering the circumstances, that we are able to process your personal data in accordance with the Data Protection Laws on the basis that we have a legitimate business interest.
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Basis for using your information |
Why we use it |
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Legitimate interest |
We have a legitimate business interest in processing your information as we wish to:
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Necessity |
We consider that it is reasonably necessary for us to process your personal data for the purposes of our legitimate interests outlined above as we process your personal data only so far as is necessary to achieve the purposes outlined above and as explained in this privacy policy. |
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Impact of processing |
We consider that it is reasonable for us to process your personal data for the purposes of our legitimate interests outlined above as the processing of your personal data for these purposes does not unreasonably intrude on your privacy. |
Consent
We may, on occasion, send you marketing messages by email and post about us, our products, events, promotions and services where you have not unsubscribed and where you have purchased similar goods or services from us or where you have otherwise consented. You can opt out at any time and from specific methods of marketing. Please see the ‘How Do I Unsubscribe From Communication?’ section below. Alternatively, you can email sales@stretchburn.com
- Communication preferences
If you have consented to receiving promotional information or updates from Stretch & Burn, we will contact you with information about our products, events, promotions and services by post or by e-mail. Occasionally we may get in touch to request feedback on your experience in-store and/or on our Website and/or at an event, in order to improve our products and services.
You can opt out at any time and from specific methods of marketing. Please see the ‘How Do I Unsubscribe From Communication?’ section below. Alternatively, you can email sales@stretchburn.com.
- Communication with Stretch & Burn Customer Care
If you wish to call (rather than email) our Customer Care team may record details from the call for up to 30 days, in order to enable us to better service our customers, and for quality assurance purposes. If you contact us via our Website using our Live chat service we will store the conversations for 13 months in order to ensure a high level of customer service in terms of understanding any issues you may have faced with ordering from our Website.
